Building on the tools that advertiser feedback has shaped over the past year, like campaign total budgets and Smart Bidding Exploration, new settings are designed to give you flexibility and customization to guide budgets with greater precision.
To help you put these controls to work in your accounts, host Ginny Marvin (Ads Product Liaison) and returning guest Tal Akabas (Product Manager, Google Ads) delve into the suite of bidding and budgeting features available and rolling out, including channel prioritization, budget allocation, promotion mode, customer lifecycle goals, and more. They also discuss why and how to use demand-led budgets.
Learn more about the latest channel prioritization and budget allocation controls here: https://blog.google/products/ads-commerce/channel-prioritization-budget-allocation/
Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW.
Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.
Podden och tillhörande omslagsbild på den här sidan tillhör
google. Innehållet i podden är skapat av google och inte av,
eller tillsammans med, Poddtoppen.
