Preparing your product data for holiday retail campaigns can feel daunting. But as search behavior shifts toward more detailed, natural questions, it’s no longer just about basic product specs. Adding conversational attributes, high-quality video and image assets, and accurate shipping, returns, and promotion information is the best way to tell richer stories about your products and provide context for these conversational experiences.
In this Season 2 kickoff episode of Ads Decoded, host Ginny Marvin sits down with Google product experts Scott and Bhaskar to share practical, step-by-step strategies for getting your Merchant Center product data ready for the holiday season.
Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.
Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.
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