Dilya Abushayeva is founder and CEO of Mavuus, a company she started with her sister after more than fifteen years working in marketing. Today, Mavuus centers on two things: a community built specifically for CMOs, and a consulting practice helping tech companies sharpen their marketing strategy.
Dilya has great perspective on where fractional work fits alongside consulting, why marketing leaders need a dedicated peer community, and what most companies still get wrong about how they think about marketing budgets and headcount.
In this episode we get into how Mavuus evolved into what it is today, and where Dilya sees the future of marketing leadership headed.
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