Trafford Watch Co., Starting A Brand, Building It, And Whats Next Ep. 17

In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Nathan Trafford of Trafford Watch Co.. We chat about starting a microbrand watch company, how Nathan made his way from the very start, advice for new brands, and the pitfalls of Ai in the watch industry. 

Trafford Instagram: https://www.instagram.com/traffordwatchco/?hl=en 

Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en 

Final Recommendations: 

Fujifilm X100VI: https://amzn.to/44aBAu5 

Teddy X Kevin Microbrand Shark Tank 1: https://youtu.be/B_SsFDGhJps?si=Y4YvYKn3Qhw8A-ka 

Teddy X Kevin Microbrand Shark Tank 2: https://youtu.be/E2xQbL0Ahl0?si=p14Jf7xisR8ja9Kj 

Timestamps:

00:00 Introduction

1:25 Wrist Check

2:30 The Brand Journey

5:20 Design & Storytelling

13:00 The First Crossroads

15:30 Community & Networking

20:40 The Evolution of Design

26:30 Growth & New Models

30:50 Using Ai

37:30 Where to start

47:40 The Game

53:00 Final Recommendations