What It Really Takes to Start a Watch Brand w/ Tom of Abinger Watches Ep. 19

In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Tom, the founder of Abinger Watches. We chat about the incredibly challenging process of starting a watch brand from the ground up, how Tom took a design first approach in making his watches, and what's next for the brand. 

Abinger Instagram: https://www.instagram.com/abingerwatches/ 

Abinger Watches: https://www.abingerwatches.com/ 

Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en 

Relevant Links:

Hands-On Abinger Nimrod Review: https://wornandwound.com/review/hands-on-the-abinger-nimrod/ 

Final Recommendations: 

Angels in Time: https://music.apple.com/au/album/angel-in-real-time/1478307245 

Outlast (Netflix): https://www.netflix.com/title/81225308 

Timestamps:

0:00 — Intro

1:04 — Wrist Check

4:37 — Christopher Ward Talk

7:30 — Getting Into Watches

14:26 — Finding the Brand Idea

18:49 — Two Years of Design Work

20:32 — Startup Costs and Reality

24:40 — Pre-Orders and Shipping

32:26 — What’s Next

39:43 — Tool Watch vs Dress Watch

42:09 — Meaning of “Nimrod”

46:45 — Where to Find the Brand

47:05 — Final Recommendation