This week we were able to sit down with the mother of PerfumeTok and founder of Influxious- Funmi Monet to discuss her rise in social media and what changes when you become a founder vs a reviewer.

Chapters

  • 00:00 The Scented Journey
  • 05:03 The Evolution of Fragrance Content
  • 08:13 Representation and Diversity in Fragrance
  • 12:28 The Impact of Social Media on Fragrance Talk
  • 20:49 The Sheinification of Perfume Talk
  • 26:35 From Collaboration to Brand Creation
  • 29:40 Creative Control and Ownership
  • 34:09 Principles of Excellence
  • 37:55 Foundational Experiences and Fragrance Creation
  • 43:01 Gold Standard and Magic Hour
  • 48:37 Magic Hour and High Life
  • 54:00 The Creation of High Life Fragrance
  • 55:09 Inspiration from Nigerian Culture
  • 56:06 Launching in Sephora and Navigating Criticism
  • 57:08 Empathy for Brands and Creators
  • 01:03:15 Promoting Black-Owned Fragrance Brands
  • 01:12:29 Highlighting Favorite Black-Owned Fragrances

Rss
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