Teri Johnson, the owner of Harlem Perfume Co. and Harlem Candle Co., shares her journey from travel and lifestyle expert to creating a brand focused on history and storytelling through fragrance. She discusses the inspiration behind her fragrances, the importance of the Harlem Renaissance, and the unique storytelling capability of perfume. The conversation delves into the creative process of fragrance and candle creation, emphasizing the importance of storytelling and historical authenticity.

Chapters

  • 00:00 The Journey to Perfume
  • 01:05 From Travel to Harlem Candle Company
  • 03:39 Inspiration from the Harlem Renaissance
  • 21:30 The Power of Fragrance Storytelling
  • 32:14 Collaboration and Creative Briefs
  • 34:00 The Art of Storytelling in Fragrance Creation
  • 38:23 Symbiotic Relationship Between Perfumer and Creative Director
  • 42:41 Expansion into Sephora and Brick-and-Mortar Retailers
  • 47:36 Celebrating Black Culture and Untold Stories

Rss
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