After years of setting up at trade shows, we’ve developed a checklist that helps us stay organized, avoid last-minute problems, and make sure nothing important gets left behind. In this episode, I walk through how we prepare for a trade show, explain why different items are on our list, and share some of the lessons we’ve learned through experience. Whether you’re preparing for your first show or trying to improve your current system, this episode will help you arrive more prepared and ready to sell.

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