In this episode, I sit down with my friend Nick McCormack to talk about what he’s learned building three very different businesses—from custom leatherwork to cattle and outfitting. We get into finding the products that actually make money, narrowing your niche, knowing your numbers, building repeat customers, handling burnout, and why good customer service doesn’t have to cost you anything. Nick shares some practical lessons from years of figuring out what works, what doesn’t, and how the same core business principles can carry across completely different industries.
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