If you’ve ever wondered why everyday posts get tons of social media engagement but posts about your book get ignored, then this is the episode for you. This episode breaks down why that happens and how to create content that attracts the right readers, supports your book, and builds authority instead of random engagement.
TAKEAWAYS
- Why some posts get more likes
- How the platform can affect your post’s path
- Why posting and ghosting hurts engagement
- Why repeating “buy my book” posts don’t work
- What to share instead to build authority and interest
CHAPTERS
00:00 - Why some social posts flop while others take off
05:39 - Choosing the wrong platform
09:28 - Being relatable, but not relevant
13:16 - Posting and ghosting instead of engaging
17:06 - Not treating your book like a business
20:18 - What to share instead: insights, strategies, and case studies
RESOURCES:
→Profitable Publishing® with Preorders www.preorderprofits.com/book
→Episode 2: Treat your book like a business https://youtu.be/WJD-lxGldEs
→Episode 3: Is social media the right marketing platform for your book? https://youtu.be/0QEAkX7hdg8
→Episode 22: Five books to help you treat your book like a business https://youtu.be/BONX6sMgLrs
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook:www.Facebook.com/ProfitablePublishing
YouTube:www.youtube.com/@ProfitablePublishing
Instagram:www.Instagram.com/profitablepublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@profitablepublishing
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing®, book experiences, speaking engagements
Why do my social media posts get likes but no book sales
How do I market my book on social media
What to post to get book sales
Why do my book promo posts get ignored
What kind of content should business authors post
