Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand. These 5 books show you how to apply sales, marketing, and strategies in business for your books.
WHAT YOU’LL LEARN
- Five books to read to treat your book like a business
- How using business principles increases your success as an author
- Why treating your book as an asset instead of a liability is so important
CHAPTERS
00:00 Intro
02:48 From Author to Business Owners
05:51 The 12 Week Year by Brian P. Moran and Michael Lennington Focus and Efficiency
08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems
11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders
14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche
15:57 Profit First by Mike Michalowicz: Prioritizing Profitability
21:57 Recap and Conclusion
RESOURCES MENTIONED:
→ Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: www.PreorderProfits.com/book (from my site)
Full list of books and (Amazon affiliate) links:
12 Week Year: https://amzn.to/4kBnKqL
Write Useful Books: https://amzn.to/3H6VmP9
Profitable Publishing™ with Preorders: https://amzn.to/3HeQSpB
UnCloned® Marketing: https://amzn.to/43dxfH0
Profit First: https://amzn.to/4kF3yVi
CONNECT WITH ASHLEY D. SHEPARD:
Website:www.sheppublishinghouse.com/contact
Facebook:www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram:www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
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ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
