Why does Duracell not make Li-ion batteries? Battery expert Karthik Ramaswami joins us to tell the story of Duracell's ambitious 1990s initiative to commercialize Li-ion technology and the strategic factors that ultimately led to the program's dissolution. From shipping electrodes and slurries across the ocean to the fit between product and market, Karthik provides insights into a pivotal moment in North American battery production.
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