Someone less talented than you is out there charging more. Here's why.
In this episode, Alisha Conlin-Hurd unpacks the uncomfortable truth behind why better work doesn't automatically mean better clients — and what actually does. It comes down to one thing: owning a slot in your market's mind.
Because people don't hire who is the best. They hire who they believe is the best.
Be known for something. Be known by someone. Be seen somewhere.
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