In this episode of ‘Behind the Button’, we’re honoured to welcome Jackson Parsons, Founder and Chief Executive Officer of Duvet Flip to the show. He shares the inspiring story behind ‘Duvet Flip’, a movement built on the belief that life's challenges can become opportunities for growth and positive change. Following a life-changing health diagnosis during the pandemic, Jackson was prompted to re-evaluate his priorities, leading to a mission focussed on helping people build fulfilling careers and resilient mindsets. The 'Duvet Flip' YouTube channel now has more than a million followers and the show regularly hosts big names, from CEOs of large organisations to household celebrity names, but Jackson remains humble, grounded and refreshingly honest.
The conversation explores the work of Youth Group, which has supported more than 105,000 young people through employment opportunities and mentoring, leading to career development. Jackson discusses the evolving world of work, including the rise of artificial intelligence, and explains why businesses should embrace new technologies while continuing to invest in emerging talent.
Listeners will gain valuable insights into the importance of continuous learning, staying coachable and viewing mistakes as an essential part of personal and professional development. The episode also highlights the value of financial literacy, authentic leadership and building confidence through small, consistent actions.
Jackson reflects on overcoming anxiety, navigating rejection and staying true to your values, while emphasising the importance of strong partnerships and shared purpose. Whether you're finding your feet in your career or leading others, Jackson shares practical lessons on resilience and on making a meaningful difference.
Glossary
AI = artificial intelligence, CEOs = Chief Executive Officers, PLC = public limited company, SaaS = software as a service
Links
My Duvet Flip: https://www.youtube.com/@myduvetflip
Follow Jackson on LinkedIn: https://www.linkedin.com/in/jackraymondparsons/
Follow Leon on LinkedIn: https://www.linkedin.com/in/leonjuice/
Follow My Duvet Flip on LinkedIn: https://www.linkedin.com/company/myduvetflip/
Adrian's appearance on My Duvet Flip: https://www.youtube.com/watch?v=IKxZrCOwjV8
Jason Davenport's appearance on My Duvet Flip: https://www.youtube.com/watch?v=9jXvNCF-dj8
National Apprenticeship Week on My Duvet Flip: https://www.youtube.com/watch?v=VD-9yM9QVKg
CIPP Understand your payslip tool: https://rise.articulate.com/share/B8vieHOT5oXqm-p2IHJfyml2fAPXzRFU#/
