Episode 9: The Value of Data in Cycling

This episode explores the innovative journey of Irene McAleese and Philip McAleese, co-founders of See.Sense, a company transforming cycling safety and urban mobility through smart sensor technology and data insights. Discover how their product evolved from a simple bike light to a data-driven system that enhances city planning, safety, and behavioral change.

Chapters

01:47 The Birth of See.Sense and Its Products

04:52 Entrepreneurship Journey and Initial Challenges

07:55 Design-Centric Approach and User Feedback

11:04 Evolution of the Product and Data Utilization

23:54 Enhancing Cyclist Safety Through Data

28:40 Navigating Data Challenges with Cities

34:27 Behavior Change and Cycling Initiatives

49:42 The Evolution of See.Sense and Co-Creation

Resources

See.Sense Official Website - https://seesense.cc

LinkedIn - https://www.linkedin.com/in/irenemcaleese/

LinkedIn - https://www.linkedin.com/in/philipmcaleese/

Captions are AI generated