In this enlightening episode, Lucy McCarraher, MBE, shares her inspiring journey through the world of publishing, book writing, and reinvention. Discover how her innovative approaches, including AI tools, are transforming the way entrepreneurs and experts create authority assets and build their businesses.
Key Topics
- The role of books in establishing authority and influence
- How AI tools like Bookmagic AI accelerate book creation
- The importance of diversity and inclusion in publishing awards
- Lucy McCarraher’s journey from entrepreneur to MBE
- Strategies for leveraging books to generate leads and speaking opportunities
- The impact of reinvention stories on personal and professional growth
Sound Bites
"Most well known for being in the business books arena"
"Nothing says expert like that iconic format, the printed book"
"I founded the Business Book Awards in 2017 to be inclusive and equitable"
Resources:
Find all the insight into Lucy’s Book Magic AI here: https://bookmagic.ai
Check out the Speak and Shine Summit here: https://www.brand.kieradair.com/early-bird-oct-2026
About Me Kier Adair:
I’m a Visibility Expert, Brand Photographer, Keynote Speaker, and Best-Selling Author, passionate about empowering women to step up with confidence, speak out with clarity, and be seen for who they truly are.
I founded The Speak and Shine Collection, a community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.
Before launching my business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.
Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to unstoppable.
Connect with Me:
Website: kieradair.com
LinkedIn: /kier-adair
Instagram: /kier_adair/
About Lucy McCarraher:
Lucy McCarraher MBE is Chair of Forbes Books UK, an international speaker, multi-award-winning entrepreneur and author of 14 books, including the best-selling A Book of One’s Own and Book Magic. She was awarded an MBE in the King’s New Year’s Honours List 2026 for her services to publishing and diversity.
Lucy founded the Business Book Awards and co-founded Rethink Press and Book Magic AI, the multi-award-winning app helping entrepreneurs and experts write their business books, where she is CEO.
The UK’s most experienced business book mentor, Lucy has guided more than 1,000 entrepreneurs through planning and writing their books. Her decade-plus of hands-on experience informs both the technology behind Book Magic AI and her leadership of Forbes Books UK.
Her forthcoming Forbes Books title, The Significance Shift – An Invitation to Write Your Success into Impact, Contribution and Legacy, launches at the end of 2026.
Lucy also facilitates Mission Masterminds for women entrepreneurs and hosts The Phoenix Conversations podcast, as well as co-hosting the Forbes Books podcast.
Her awards include a Stevie Award, Great British Businesswoman Award, NatWest Women in Business commendation and Great British Entrepreneur AI Entrepreneur of the Year.
Connect with Lucy:
LinkedIn: /lucymccarraher/
Facebook: /LucyMcCarraher/
YouTube: /@lucymccarrahermbe
Substack: //lucymccarrahermbe.substack.com
TikTok, Instagram & Threads - @lucymccarrahermbe
