today we are talking about something I love: the September feeling.
The air gets a little sharper. The mornings feel different. The coffee tastes better somehow. There is something about September that feels more like a new year than January ever does — and research actually backs that up. It's the "fresh start effect," and it turns out the back-to-school season, even for people who haven't been in school for decades, is one of the most powerful psychological reset points of the year.
So today we're using that energy. We're going to talk about what's trending this fall — in style, in food, in how people are spending their time — giving you a September you can actually use!
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