Lily Ray is one of the most respected voices in SEO. She even launched her own Substack recently to create a "safe space for ranting about all things SEO and AI Search".
### What we covered in this episode
- Lily's launch of Algorythmic, her new consultancy, while staying on as VP of SEO and AI Search at Amsive
- The flood of AI slop in the SEO/AEO space and why original content is the only way to cut through
- Short-term gains vs. long-term risks of listicles, brand-vs-alternative pages, and scaled AI content
- How to build a meaningful prompt universe using GSC, keyword tools, PAA, fan-out queries, and paid search data
- Why EEAT and expert-led brand building still drive long-term results, and why Reddit, LinkedIn, and Facebook groups are increasingly cited
- The tension between ad monetization and the frictionless AI search experience, plus Claude's explosive consumer growth
- How Google's fragmented AI surfaces (AIO, AI Mode, Gemini, Discover) might consolidate into a personalized assistant experience
### Links from Lily:
- Substack: https://lilyraynyc.substack.com/
- Algorythmic: https://algorythmic.co/
- Branded Questions for AI Search Visibility Checklist: https://docs.google.com/spreadsheets/d/1mQ8kuAZUkEUaKas6IwVDCODbvAJXhXTzpMZKA7BuPlQ/
▶ Let's connect! 🔗
Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/
Radyant on LinkedIn: https://www.linkedin.com/company/radyant/
Lily on LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
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