Why you still need TOFU content | Saskia Sarışın, Head of Global SEO @ Meltwater

My guest in this episode is Saskia Sarışın, Head of Global SEO at Meltwater, one of the leading media intelligence platforms out there. We'll talk about how Saskia and her team have built up SEO at Meltwater, how she thinks about pillar and cluster strategies at serious scale, how she's navigating the shift toward AI search, and why she still believes in investing in top-of-funnel content, even when that's becoming an increasingly controversial take.

▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Saskia on LinkedIn: https://www.linkedin.com/in/saskia-sarisin/ Meltwater: https://www.meltwater.com/

00:00 Guest intro: Saskia Sarışın, Head of Global SEO at Meltwater 02:04 What is Meltwater and who uses it? 03:55 Saskia's role as Head of Global SEO 07:25 A typical day in an SEO leadership role 10:46 14 pillar pages, 1,000+ cluster articles: How it was built 16:33 When is new content still worth creating? 21:03 First-party data blogs: Distribution and LLM visibility 33:48 Prompt sets for LLM tracking: Saskia's approach 45:07 Why Saskia still believes in top-of-funnel content