The sale isn't the finish line. In this live episode recorded in Nashville during Shoptalk Fall and MAG Payments, host Ellie Ronning talks with Jason Ma of 17Track about what really builds loyalty after the customer clicks buy.

17Track is the carrier tracking and delivery visibility infrastructure that helps retailers, marketplaces and 3PLs keep customers informed. With over a decade in retail tech including AfterShip and Narvar, Jason has seen the post-purchase experience from just about every angle.

Ellie and Jason talk through:

  • Why returns can be a revenue center instead of a cost center
  • Personalized returns and reducing friction for your best customers
  • Combating returns abuse and fraud without penalizing loyal buyers
  • Why contextual product data matters as shoppers turn to AI search
  • How AI agents may rank stores by delivery speed over brand loyalty
  • Why both hosts still hesitate to let an agent check out for them
  • Why transparency is the most important thing a merchant can offer


The Digital Edge is your inside look at retail and ecommerce with host Ellie Ronning from Signifyd. Follow the show for new conversations on retail, ecommerce and the future of commerce.

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