Agentic commerce is all anyone in ecommerce is talking about. But most merchants are still figuring out what it actually means and what they should be investing now.
In this episode, host Ellie Ronning sits down with Saif Malik, VP of Product at Signifyd, to break down the three modalities of agentic commerce, where the real fraud and risk exposure lives, and why solving for product discoverability is the most important first move merchants can make right now.
Saif and Ellie cover the OpenAI instant checkout story, Google's Universal Commerce Protocol, Shopify's product syndication strategy, and what it means for fraud teams when an AI agent is doing the shopping instead of a human.
If your board has asked what your agentic commerce strategy is and you're not sure where to start, this episode will bring you fully up to speed.
Guest: Saif Malik, VP of Product at Signifyd Host: Ellie Ronning
The Digital Edge is Signifyd's podcast for ecommerce executives. New episodes monthly wherever you get your podcasts.
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