In the kickoff to Season 2, host Rick Kiley is joined by Heather Salkin (Co-Founder & CEO of Artists and Robots) and Executive Producer Theresa Loguercio to recount a high-stakes launch for Ferrari. The mission: transform a raw, industrial airport hangar in Dallas into a world-class luxury experience for the reveal of the Ferrari Portofino.
Everything was on track—complete with a "scent sommelier" and immersive projections—until the weather turned. With a tornado and hail threatening North Texas, the hangar's primary residents (multi-million dollar private jets) had to be moved back inside for protection, right into the middle of the meticulously built event space.
Hear the heart-pounding story of how the team managed a last-minute structural redesign, moved massive trussing and walls, and navigated the ultimate "space sharing" conflict just 24 hours before the curtain rose.
