What happens when a 120-to-140-mile-per-hour windstorm hits the day before an Adidas pop-up opens near Coachella—and the city shuts down the entire structure? Host Rick Kiley sits down with Brad Jackson of Out of Office to revisit Adidas's 2018 Clima Ultra Boost activation in the California desert.
The plan was a black mirrored roadside retail experience set among the wind farms. But after extreme winds made the site unsafe, officials chained the doors and barred guests from entering. With hours to go, Brad and his crew transformed shipping containers, black gravel, and the closed installation into a new retail moment and photo-worthy art stunt. Hear how they got the shoes into people's hands and salvaged an impossible situation.
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