How to Grow on Social Media (Show the Human + Build Trust) | David Brickley

What actually works on social media right now? Kobe Bryant was David Brickley’s first client. Before building one of the leading social-first agencies in sports + entertainment, David got his reps in college radio, worked his way to executive producer at Fox Sports Radio + created his own opportunities when the doors weren’t opening. Limited Time Offer – Make healthy eating simple. Get Huel today with my exclusive offer of 15% OFF online with my code MASTRY at huel.com/MASTRY (http://huel.com/[CODE]). New Customers Only. Thank you to Huel for partnering and supporting our show! Fourteen years later, he’s the founder + CEO of STN Digital, an award-winning agency working with the NFL, Olympics, TikTok + some of the biggest names in sports and entertainment. In this episode, David breaks down what’s working on social today: why overly polished content is losing, why people want the human behind the brand, quality vs. quantity, what works differently across platforms + why organic social is a trust-building tool — not a conversion tool. He also shares how he’s approaching AI: automate the mundane, not the creativity. Then we get into the lessons behind 14 years of entrepreneurship — getting your reps in, having the audacity to ask, leading like a head coach, regulating through setbacks + learning to sprint toward uncomfortable conversations. Plus, David + Francesca unpack the other side of high performance: getting out of your ego, making space for friendship + fun, and why you shouldn’t wait until you’ve “made it” to enjoy the life you’re working so hard to build. And he flips the conversation on her at the end. TIMESTAMPS: 00:00 Leadership as teamwork 02:23 Kobe Bryant and the courage to ask 10:00 Define what winning means 15:24 Ego, burnout, and presence 25:45 Emotional regulation and breathwork 32:01 Authentic content in the AI era 45:31 Intentional growth and hard conversations 56:18 Be selective—and stay curious 1:04:39 Don’t postpone your life CONNECT WITH DAVID BRICKLEY: Instagram: @davidjbrickley (https://www.instagram.com/davidjbrickley/?hl=en#) | @stndigital (https://www.instagram.com/stndigital/?hl=en) Website: dbrickley.com (https://www.dbrickley.com/) | stndigital.com CONNECT WITH FRANCESCA SIPMA & THE MASTRY EXPERIENCE: Instagram: @francescasipma (https://www.google.com/search?q=https://www.instagram.com/francescasipma) &@mastryexperience (https://www.instagram.com/mastryexperience) Website: francescasipma.com | mastryexperience.com If this conversation helped you, like the video, subscribe or follow, and share it with a founder, creator, or leader who needs it. Comment: What are you done postponing?  👍 Like if this gave you permission to want something different than what you've been chasing 🔔 Subscribe & hit the bell — new episodes every week 📲 Share with an entrepreneur who's building something big and feeling the weight of it This episode’s Mastry App recommendation is Decision Making (http://app.mastry.me/s/h8MZxr) under Corporate Category. Download the Mastry App (https://play.google.com/store/apps/details?id=me.mastry.app&pcampaignid=web_share) and explore this session to experience it for yourself. Subscribe and follow for more! Mastry Experience's YouTube (https://www.youtube.com/@mastryexperience) Mastry Experience’s Spotify Podcast (https://open.spotify.com/show/4Op50ZHIJ2IGWMnSOniwL1?si=x_HQ7FufTeKyndMt7sH4tg) Mastry Experience’s Apple Podcast (https://podcasts.apple.com/us/podcast/the-mastry-experience/id1851858335) Mastry Experience’s TikTok (https://www.tiktok.com/@themastryexperience) Mastry Experience’s Instagram (https://www.instagram.com/mastryexperience/) #PersonalDevelopment #PeakPerformance #Leadership #Entrepreneurship #PersonalBrand #SocialMediaStrategy #Breathwork #SpiritualGrowth #FrancescaSipma #TheMastryExperience #DavidBrickley