When the UK heats up, people aren’t grabbing salads—they’re stocking up on cottage pie and South African red wine, with sales soaring over 100% and 68% respectively. Comfort food is back in full force, from toad-in-the-hole to trifle, as Brits seek familiarity amid economic uncertainty and unpredictable weather. Experts say it’s about grounding themselves through nostalgic, home-style meals—whether recreating pub classics at home or mixing in multicultural favorites like chicken korma. It’s not just about taste—it’s about finding stability in a world that feels off-kilter.
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