AI shopping assistants like Buddy and Olive are getting smarter, but full automation is still years away—retailers are investing heavily, but it’s pricey. Big players like Wesfarmers, Woolworths, and Coles made over $5 billion last year, fueled by cost-cutting and booming online sales, which could hit one in three purchases. Yet, privacy concerns loom as surveillance capitalism grows, and delivery costs may push up grocery prices. Experts say large-scale AI agents won’t be mainstream for at least three years; even smart tools like Woolworths’ Smart Basket still need human checkout help, especially for fresh goods. Meanwhile, retailer-branded products are surging in popularity as quality gaps shrink—but this could reduce consumer choice and inflate prices if brands gain too much market control.
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