DM sales is hard. Cold pitching is hard. Losing hot leads in the DM's is even harder.
If your DMs feel awkward, forced, or full of ghosted conversations… this episode is going to help you from getting ghosted to booking leads.
Today I’m joined by Liv from Amari Assist — a lead gen strategist who is genuinely one of the best people I know when it comes to relationship-based sales. We’re talking about why most people are fumbling their Instagram DMs, how to stop sounding robotic, and how to actually convert warm leads into paying clients without feeling salesy or desperate.
This conversation is FULL of spicy takes, practical strategies, and honestly… some hard truths about the way most people approach lead generation online.
We get into:
- The difference between a lead problem vs a conversion problem
- Why your Instagram story viewers are probably warm leads
- The biggest mistakes people make in cold outreach
- How to revive dead conversations naturally
- DM strategies for high-ticket offers vs low-ticket offers
- Why personality matters more than scripts in sales
- How to qualify leads without sounding pushy
- The psychology behind follow-up messages
- Using voice notes effectively in Instagram DMs
- Why relationship-building always outperforms panic selling
- How to create an “inbound life” where clients come to you
Liv also breaks down her exact process for warming up leads, moving conversations into sales calls, and building genuine connections that actually convert into long-term clients.
If you’ve ever felt weird about selling online, this episode will completely shift your perspective on what good sales actually looks like.
Connect with Liv
Follow Liv from Amari Assist and send her a DM if you want help with lead generation, DM strategy, or converting more of your warm audience into clients.
Mentioned in this Episode
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