Why Your About Page Matters More Than You Think (And How It Builds Trust Before You Sell)

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why About pages are one of the most overlooked parts of a website and how they quietly shape trust, connection, and buying decisions.

While many business owners treat their About page as a simple biography or a box to tick, Megan reframes it as a powerful relationship-building tool. She shares how your About page helps people understand your thinking, your perspective, and why you are the right person to support them, often before they ever look at your offers.

This conversation is for values-driven entrepreneurs who want to build trust with their audience, stand out in a crowded market, and create a website that genuinely connects rather than just informs.

In this episode, you’ll hear about:

• Why most About pages are underutilised and how they miss key opportunities to build trust

• The five questions every strong About page should answer

• How your story becomes your differentiator in a crowded coaching or service-based market

If this episode resonated, share it with someone refining their website or messaging and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.

✨ Explore the About Audit

https://storiesbuildbusinesses.com/about-page-audit

✨ Connect with Megan:

https://www.instagram.com/the.megan.wright/