In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Instagram expert Lindsay McGlone to explore how perception shapes influence in online business.
Megan leads a thoughtful conversation about how lived experience quietly informs personal branding from reclaiming painful narratives to building a recognisable, values-led presence. Together, they unpack the double-edged nature of visibility, the pressure that can come with being put on a pedestal, and how perception shifts as you become more recognised in your industry.
Lindsay shares her experience of navigating business in a marginalised body, including a recent viral moment that sparked public abuse and a wider conversation about fatphobia in business spaces. Megan reframes the discussion through a story-led strategy lens, exploring why it isn’t enough to quietly “accept all bodies” without actively shaping safer, more intentional business environments.
This episode is a grounded exploration of personal branding, influence, identity, advocacy, and building a business that reflects who you are, rather than who others expect you to be.
Content note: This episode includes discussion of online abuse and fatphobia in business spaces. Please take care while listening.
In this episode:
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How lived experience and identity shape authentic personal branding
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The emotional tension of influence and being put on a pedestal
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Why story-led strategy requires active advocacy, not passive inclusion
If this episode resonated, share it with someone navigating influence, identity, or personal brand visibility, and subscribe for more conversations about story-led strategy and building sustainable, values-led businesses.
✨ Connect with Lindsay McGlone:
https://www.instagram.com/rollinwithlindsay_/
✨ Connect with Megan Wright:
https://www.instagram.com/the.megan.wright/
https://storiesbuildbusinesses.com/
