I’m sitting down in New York with the viral queen herself, Shelby Ann Bell! With 2 million followers and counting, Shelby is proof that 'overnight success' usually takes years of hard work.
In this episode of More Than Makeup, we’re pulling back the curtain on the business engine behind the viral videos. We talk about her journey from a pro MUA of 10 years to a full-time creator, the reality of managing a 'parasocial' relationship with millions of followers, and why authenticity is her secret weapon.
If you’ve been wondering how to turn views into a sustainable business while staying true to your artistry, this conversation is for you.
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