Why do smart, capable people stay stuck in mediocrity? In this condensed episode of The BigDeal, host Codie Sanchez and guest Seth Godin unpack the hidden force of deniability, the power of strategic quitting, and why “work that matters for people who care” beats chasing everyone. In the original conversation, trimmed from a longer interview to a quick listen, you’ll hear Godin explain his craft ethic, how to break free from false obligations, why the wrong feedback metrics can derail good work, and how leadership depends on voluntary action and agency. The discussion also touches on smallest viable audience thinking, business model focus, decision-making, productivity, and the role of truth in escaping old entanglements. Listen now to get the key ideas in minutes.

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