In this episode of the Power Lunch Podcast, hosts Tracie Munce, Amy Sousa, and Lisa Carmichael welcome strategic marketing leader, author, artist, and educator Heather Boschke for a conversation about identity, creativity, and courage. Heather shares how a simple love of drawing birds became the Little Birdy Buddies brand, why so many women struggle to own the titles they've earned, and how authenticity remains our greatest advantage in a world increasingly shaped by AI. This episode is a reminder that confidence doesn't come before action. It grows each time we choose to show up as ourselves.
KEY TAKEAWAYS:• The hardest title to claim is often the one you've already earned.
• Authenticity and human connection will always be more valuable than trying to imitate someone else or rely on AI.
• Building a meaningful brand happens through consistent action, even when no one seems to be watching.
• Community and supportive relationships help women move beyond imposter syndrome and step into their potential.
• Joy, creativity, and purpose often lead to opportunities we could never have planned.
FAVORITE QUOTES:
• "I am an author and an artist, and I am claiming those titles now."
• "When you're in service of something bigger than yourself, it becomes easier to put yourself out there."
• "Sometimes it's just returning to the things that offer us joy and letting beautiful things grow from there."
• "There is no box holding us back except the one we put ourselves in."
• "Remember who the f you are. Everything you need is already within you."
LINKS & REFERENCES:
• Little Birdy Buddies: https://littlebirdybuddies.com
• Connect with Heather Boschke on LinkedIn
• Metro State University
MORE ABOUT HEATHER BOSCHKE:
Heather Boschke is a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to non-profits. Passionate about helping brands connect to customers in a meaningful way, her approach is centered on creating a marketing foundation that allows any size organization to quickly benefit from the power of marketing.
Heather is an adjunct professor at Metro State where she has been teaching an undergrad marketing class for the past 17 years. She is also a bird lover, author, and artist and has published a series of children’s books called Little Birdie Buddies.
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