Lilly sits down with Alana O'Connell, founder of Dallas Dance Fitness, to talk about how a retired corporate controller with a dormant dancer inside her built one of the most tightknit fitness communities in Dallas from scratch. Alana walks through the origin story, why team teaching became the model, how she thinks about choreography as a creative practice, and what it actually looks like to build something that grows almost entirely by word of mouth.
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