The Resource-Based View (RBV) of the firm is a strategic framework that shifts focus from external market conditions to a company's internal tangible and intangible assets. Central to this perspective is the VRIO analytical framework, which evaluates whether resources are Valuable, Rare, Inimitable, and supported by the Organisation to determine their potential for creating a sustained competitive advantage.

Rss
Podden och tillhörande omslagsbild på den här sidan tillhör The Business School. Innehållet i podden är skapat av The Business School och inte av, eller tillsammans med, Poddtoppen.