The licensing industry is evolving faster than ever. From artificial intelligence and global brand expansion to experiential retail and emerging intellectual property, today's licensing professionals are navigating an entirely new landscape.
In Episode 10 of The Licensing Exchange, hosts David Schnider and Greg Pan welcome Maura Regan, President of Licensing International, for a wide-ranging conversation about the forces shaping the future of licensing worldwide.
Together they discuss:
• How Licensing International supports the global licensing community
• The biggest trends transforming brand licensing today
• The growing impact of AI on intellectual property and licensing
• Global opportunities for licensors and licensees
• Why education and networking remain critical to success
• The rise of experiential licensing and consumer engagement
• The importance of protecting brands while embracing innovation
• Advice for professionals entering the licensing industry
Whether you're an established licensing executive, an emerging brand owner, or simply interested in how intellectual property drives business growth, this episode offers valuable insights into where licensing is headed next.
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