From Music to Brands: Licensing Compliance Expert Marty Malysz on Scaling Global Licensing

Guest:
Marty Malysz | President & Founder, Dependable Solutions
Website: https://dependablesolutions.com

Topics Covered:

• How Marty transitioned from music licensing to brand and consumer product licensing
• Why compliance software becomes essential at scale (and when "size matters")
• Industries driving the most licensing value: gaming, sports, fashion, food, automotive
• AI's role in licensing compliance: translation, enforcement, and limitations
• The importance of internships and mentorship programs in licensing
• Experiential entertainment's role in the licensing ecosystem (Feld Entertainment, Monster Jam, Jurassic Park Live)
• Content consolidation and original IP strategies

Relevant Links:

• Dependable Solutions: https://dependablesolutions.com
• Licensing International: https://www.licensing.org
• Feld Entertainment: https://www.feldentertainment.com
• Nolan Heimann LLP: https://nolanheimann.com
• David Schnider: https://nolanheimann.com/team/david-schnider
• Gregory Pan: https://nolanheimann.com/team/gregory-pan
• Brand Licensing, Identity & Innovation Practice: https://nolanheimann.com/practices/brand-licensing-identity-innovation