In this special “best moments” episode of Speaking of Meaning, I revisit some of the most impactful parts of my earlier conversation with communication expert John Zimmer on persuasion, public speaking, storytelling, and influence.
We talk about why great ideas alone are not enough, the difference between persuasion and manipulation, why storytelling matters in business communication, and how powerful speakers use silence, emotion, credibility, and timing to move people.
John also breaks down Aristotle’s timeless principles of persuasion — logos, ethos, pathos, and kairos — and explains how communication shapes leadership, trust, and impact.
This episode is packed with practical insights for leaders, speakers, entrepreneurs, creators, and anyone who wants to communicate more clearly and effectively.
Topics include:• Public speaking and communication skills• Persuasion vs manipulation• Storytelling in business• The power of silence and pauses• Emotional connection and credibility• Leadership communication• How to speak so people listen
About John Zimmer:John Zimmer is an international keynote speaker, communication trainer, and founder of Manner of Speaking, where he helps professionals become more clear, persuasive, and impactful communicators.
John’s Website:https://mannerofspeaking.org/
Follow John Zimmer:https://www.linkedin.com/in/johnzimmer/
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