In this episode of the Unshakeable Talks, Katy sits down with Nikki St Paul, business coach and Good Girl Slayer, for a conversation about the subconscious patterns so many ambitious women are still carrying into business. Together, they talk about how people-pleasing, perfectionism, overthinking and the need for external validation keep women small, and what it really takes to move with conviction, back yourself fully, and build success in a way that actually feels true.
Key Takeaways:
Good girl conditioning follows you into business.
The habits that once helped you fit in can quietly turn into people-pleasing, perfectionism and overthinking that keep your business stuck.
Conviction matters more than getting it perfect.
Nikki shares how real growth came from moving before she had proof, trusting herself, and making decisions without waiting for certainty.
You do not need everyone to understand you.
A big part of growth is being willing to be misunderstood by many so the right people can fully see and trust you.
Pivoting is not failure.
Changing direction, refining your message and starting small are often the exact moves that create momentum, and that momentum only happens when we position pivoting as opportunity, not failure.
Celebrate what is already working.
Nikki talks honestly about how overachieving can rob women of joy, and why recognising your courage and progress changes everything.
If you enjoyed this episode, you can connect with Nikki on Instagram @iamnikkistpaul. Nikki also has a free event coming up, Reclaim HER live. Get one of the few remaining tickets here.
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