EP21: Rugby With Amy – The Future of Rugby Is on Social Media, Amy Humphries

Amy Humphries, better known as Rugby With Amy, has gone from playing the game to building a career around making rugby entertaining online. 🏉

After discovering rugby through grassroots sport, Amy’s playing career was eventually disrupted by concussion — but rather than stepping away from the game, she found a new way to stay involved through content creation.

In this episode, we chat about the evolution of rugby on social media, why personality and authenticity are becoming more important than polished production, and how finding a niche can help creators stand out. We also get into building communities, growing personal brands, collaborating with players and clubs, and the opportunities social media can create for rugby.

Amy shares plenty of practical advice for anyone looking to start creating content, from overcoming the fear of putting yourself out there to simply being consistent and asking for opportunities. 📱

A conversation about rugby, content creation, women’s rugby, personal branding, community and where the game goes next.