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Most classic car auctions look like glamour on the surface, but the real story is all the unseen risk, cost, and strategy that happens long before the hammer falls. I take a look behind the curtain with Penny & Stacey from Iconic Auctioneers to find out what it really takes to put a classic car auction on, and why the smartest sellers and buyers use auctions very differently than most people think.
From the obvious cost of staging auctions at giant events like the NEC, Silverstone, and Carfest to the hidden expense of marketing, catalogues, postage, photography, and third-party listings, Penny explains how much an auction house invests before it earns a penny while Stacey breaks down the vendors side, including how guide prices are set, why realistic reserves matter, and what happens when a car arrives with a weak history file, poor presentation, or a price that simply isn't marketable.
We discuss why glossy catalogues still matter in a digital world, how auction results work as the classic car market's true price guide, and why a well-prepared history file can change everything. We unpack the psychology of bidding, the value of underbidders, how private sellers often misunderstand market reality, and why the right prep can increase both saleability and value.
For more information regarding Iconic Auctions please visit www.iconicauctioneers.com or you can follow them on social media @iconicauctioneers .
To discuss consigning a classic car in the upcoming auction at the NEC Classic Motor Show on 14th-15th November please call Stacey on 07472-250306 and for classic bikes Mark on 07958-107974 will be able to help.
I hope you enjoy this episode, if you do I’d be grateful if you could like, subscribe, review and pass it on to anyone else that might enjoy it too. You can see what’s going on in my old car garage by following The Old Car Lady on all the usual social media channels and please get in touch with any questions or to discuss collaborations.
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