What does it really take to build a profitable business, lead with confidence, and stop letting fear run the show?
This episode is a repost of a podcast I did with Michael McNish on the Balls Deep podcast.
We had such a raw, funny, and honest conversation about business growth, salon ownership, and leadership - that I wanted to share it with my audience too..
We talk about the real side of entrepreneurship: the mistakes, the uncomfortable money conversations, the fear of raising prices, the pressure of managing staff, the importance of systems, and the courage it takes to confront what is not working in your business.
If you are a salon owner, hairdresser, barber, beauty business owner, coach, entrepreneur, or service provider who wants to grow a profitable business without burning out, this episode is for you.
In this episode, we talk about:
💜How I built a multi-million-dollar salon business 💜The biggest mistakes salon owners and service business owners make 💜Why pricing is one of the most important parts of business growth 💜How undercharging can quietly destroy your profit 💜Why business owners need to understand their numbers 💜The fear of raising prices, leading staff, and making hard decisions 💜How to build a business that can run without you 💜How content marketing and podcast clips can generate real business leads 💜What it means to use masculine and feminine energy in business 💜Why doing scary things is essential for growth 💜How business coaching helps owners face the truth and take action
Key moments:
00:00:00 Intro 03:00 How one podcast clip pulled 1.2M views 04:30 Masculine and feminine energy in business 12:00 Sales, leadership, and showing up 16:00 Public speaking and confronting fear 22:30 Why Caitlin became a business coach 27:30 The two biggest business mistakes she made 35:00 The biggest fears salon owners face 42:00 The free, cheap, and committed client framework 48:00 How to raise prices without losing clients 1:02:00 Time audits and outsourcing 1:08:00 Outgrowing your partner 1:15:00 The simple steps to get unstuck
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