Can a marketing department create fandom, or can it only recognize, enable, and occasionally ruin it? In this episode, Matthew and Chris examine the thin line between a repeat customer and a genuine fan, from Mountain Dew loyalty and learning Klingon to Lego, Formula 1, Poppi, and shows revived by streaming audiences.

They also cover Spotify’s experiment with skippable podcast ads at 01:01, Google’s shift toward AI-powered sales conversations, and the regulatory risks of AI-generated alcohol advertising. Then they tackle the harder question: how do you measure an emotional, social connection without making it feel manufactured?

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

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