Amazon is bringing sponsored product placements into ChatGPT, turning conversational search into a new paid channel for marketers. Matthew and Chris unbox what “answer engine optimization” could mean for campaigns, product data, and the future of discovery.

The conversation also takes on Google’s ad strength ratings, Amazon’s decision to block Meta’s Muse shopping agent, and the rise of agentic commerce. With $70 billion in Amazon ad revenue at stake and a projected $5 trillion in agent-led transactions by 2030, the checkout button may soon belong to the bots. The bigger question is where human emotion, brand loyalty, and small-budget marketers fit when machines handle the purchase.

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

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