Ever feel like email marketing is just a never-ending parade of “newsletters” you don’t actually want to read? That’s why Melissa Esmeralda is here to talk about real email marketing for ordinary-but-thriving business owners, just like you. If you’ve ever wondered how to make your tech stack simpler, make your emails actually fun to create, and stop gatekeeping all your best ideas, you’re in the right spot.
In this episode, Melissa shares how she built a super low-tech audio newsletter, why she ditched the endless “newsletter as newspaper” format, and what actually gets people replying (spoiler: it’s not having the flashiest intro music). She'll walk through her favorite tools and how asking for questions—even if nobody asks at first—can turn your email list into your actual people. Plus, you'll hear how pigeons, neighborhood hawks, and a little bit of chaos ended up inspiring her most opened subject line ever.
Make your email newsletter more personal by ditching the “newsroom” vibe and sharing real-life stories.
Lower the tech barrier—Google Drive and voice notes work just fine for serving your people.
Build connection with your audience by making it easy (and safe) for them to ask questions, even if they need a nudge.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
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