A new horror film, The Mummy, is sparking controversy over its promotional posters — featuring a chillingly realistic image of a dead child — leading to a ban in public spaces where kids might see them. The Advertising Standards Authority ruled the imagery too distressing for young viewers, despite Warner Bros’ claims it was stylized and kept away from schools. While TV ads were restricted to late-night slots, outdoor posters are now off-limits, highlighting the fine line between genre marketing and protecting vulnerable audiences.
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