Fifa’s president Gianni Infantino’s bold plan to sell World Cup rights to private investors for hundreds of millions—aimed at boosting member associations—backfired spectacularly, sparking global outrage, threats of boycotts, and even the resignation of a top advisor. Facing mounting pressure, Infantino conceded the proposal had “created divisions” and pulled it, vowing to refocus on growing football, especially in underserved regions. But with elections looming, the fallout has seriously shaken his leadership—and raised serious questions about Fifa’s direction.
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