You've been told the way to stand out is to get more and more specific about who you serve. I think that advice is costing you clients.

I've helped over a thousand entrepreneurs launch and grow, and in this episode I make the case against the hyper niche: why a three-sentence niche statement makes your business harder to understand, and what to do instead. We cover the two dimensions of a niche that works (who you serve and who you are), the three questions I ask every client to find theirs, why your personality and contrarian perspective are the only real moat left in a world of AI, and how to turn what makes you different into a reason someone hires you.

If you've spent months circling your niche and still sound like everyone else, this one will settle it.

Ready to dive deeper?

→ Find out what's stopping your business from growing (60 seconds)

→ Explore working together

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör jason moss. Innehållet i podden är skapat av jason moss och inte av, eller tillsammans med, Poddtoppen.