Over the past ten years I've made almost $2 million in business. If I could do it all over, I'd build it completely differently — because for years I was building a business I didn't actually want to run.
Every entrepreneur gets pulled by two competing forces. The copywriter, who follows what the market will pay for. And the artist, who follows the calling. Live at either extreme and you arrive at the same place from opposite directions: a business that drains you, or one nobody buys from.
In this episode I show you where those two meet, and what it changes in practice. Let the market decide what you sell. Let your values decide how you deliver it. That's the difference between getting rich and getting rich without hating your life.
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