Ep. 23. Human in the Loop: How We Use AI to Run Our Small Business

No guest this time. Just Jake and John, about a year into using AI every day.

Back in Ep. 18, Jake went through SiteGround's report on AI in WordPress by himself. This time John joins him, and they get specific about their own work: what they've built with AI and where it still gets things wrong.

John built a support app in Lovable that logs client hours, sets new clients up in FreshBooks, and sends his late-payment emails in his own words. It saves him 12 to 16 hours a month and cost under $100 in fees. Jake walks through Project CORE, the brand document their copy starts from, and the marketing engine it now runs for a construction development company. They also get into Arty, the ARTILLERY Slack bot, and Scooter, a fantasy football bot that roasts one league member a day.

This episode is for business owners who already use AI for a few tasks and want to know where a person still has to check the work.

In this episode:

• A daily Grok search for Porsches, and a lead list missing four of twenty contacts
• The day ChatGPT got basic math wrong on a sneaker collection
• John's support app: client setup, billing notes, and overdue invoices in one place
• A violin rental form built on Gravity Forms and Stripe through Claude Code
• Project CORE, and a marketing engine that runs on weekly meeting notes
• The AI-isms on our banned list, from "delve into" to the em dash
• Why AI-built wireframes come back with three buttons and two menus
• AI as fast food, and why you always check the bag

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