Guest episode of Slow & Steady — A Podcast by ARTILLERY.

In this episode, Jake and John sit down with their friend of eight-plus years, Josh Hall. Josh spent a decade building In Transit Studios, his web design agency in Columbus, Ohio. In 2020 he sold it to one of his own students and went all in on teaching. Today he runs Web Designer Pro®, a community of 2,000+ web designers, and hosts the #1 podcast in web design.

Josh calls himself an accidental entrepreneur. Metal-band drummer. Cabinet maker. Laid off in 2009. He picked up Photoshop for album art, someone at a festival asked who made it, and a business started. One step at a time, slow and steady, all the way to a sale.

His whole message fits in one line: a web design business should give you freedom and a life you love. And no one wants to buy a job.

This episode is for anyone building a business on the side and wondering if it could ever carry the whole load. It's also for anyone spooked by what AI means for their work.

In this episode:

  • The Slow & Steady name Josh wishes he'd grabbed first
  • From metal-band drummer and laid-off cabinet maker to agency owner
  • The coffee with Elegant Themes' content manager that started his teaching career
  • Why "freelancer" is a fancy term for a job
  • Selling the agency in 2020 to a student who was leaving his role as a pastor
  • Two secret weapons: genuine care and better communication than anybody
  • Why the five-out-of-ten designer who communicates beats the ten-out-of-ten who doesn't
  • AI as "the new nephew," and what the Wix panic of 2016 predicts about it

About Josh Hall

Josh is a web design business coach, podcast host, and web agency founder based in Columbus, Ohio. He built and scaled his own agency for over a decade before selling it in 2020 to focus full time on teaching web designers how to build businesses of their own. Through his podcast, YouTube channel, courses, and his community Web Designer Pro®, he's helped thousands of designers build toward freedom. He's a proud work-from-home husband and father of 3 littles, 5 if you include the 2 Golden Retrievers.

His definition of slow and steady: "Few fun tasks/projects per week and a pretty open calendar."

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